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Google to include salaries in job advertisements even if employers do not

Employers who do not include a salary in their job advertisements will soon find Google automatically add a Predicted Salary. Google will get the salary data from various sources including job boards, Glassdoor, PayScale, LinkedIn and more.

Google are doing this because they want to supply quality search results and are aware how critical salary is:

  • Employers receive approximately 80% less applications if they don’t include a salary. This is because many job seekers need this information and don’t want to waste their time.
  • Of the few applications received the levels of experience and seniority may varying wildly because job seekers have fewer benchmarks.
  • It can waste everyone’s time because an applicant’s expectations may exceed the employer’s budget, and this is often only found out after shortlisting and interviewing.

Google expect that by including a Predicted Salary job seekers may feel confident enough to apply, leading to employers getting lots of high quality applications.

It should be a win-win for everyone. But it is likely to upset some employers, particularly those who do not want their current staff discovering they are willing to pay more for new staff (something their current staff usually only know if they are searching for a new job!)

Unfortunately, Google has not provided the ability to switch this feature off. It is also highly unlikely job boards will offer an option to ‘hide’ jobs from Google’s search results because Google provides a flood of applications.

Therefore, our advice is: advertise the correct salary range or Google might get it wrong guessing.

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