Make the most of every advert with our guides, news, and advice

Start-ups are very different creatures from established businesses, so you have your very own set of considerations to make. Introducing key HR policies and procedures (such as attendance, disciplinary and grievance), can feel like a huge headache for small businesses. Therefore, before you first recruit, you need to be sure that you are employing staff to generate value that your customers will pay for. This guide will help you make coherent decisions and align hiring processes with your firm’s resources, stage of development, culture and — most importantly — your very own entrepreneurial style. After all, you probably started your business because you wanted to do things on your own terms.

Recruiting young people can be a valuable element of a holistic and sensible employer strategy. With the right mix of young talent and experienced professionals, companies are best placed for success. Bringing young talent into a business affords many benefits, and could be a savvy move for the future development of your company. However, the younger generation tends to go about job search in a different way to more experienced workers, so it’s important that you consider their habits and preferences. This guide outlines some of the ways to get your vacancies in front of young people. Attracting and recruiting trainees, graduates and apprentices is something that businesses and society as a whole could benefit from greatly. By taking action in the key areas outlined in this guide, you can take positive steps towards finding and keeping the talent that will drive your business forward.

The good news is that the age of expensive, poorly targeted newspapers and print media is pretty much dead. But the bad news is that as companies turned to the internet to source candidates they have been disillusioned by the low quantity of good applications and staggering quantity of bad ones. Online recruitment companies therefore stepped in to provide a service that offers the best of both world – targeted, high-profile, effective, and cheap. Best of all, because these companies are so affordable you can dip your toe in the “talent pool” and test the temperature. However, there are cowboys out there. Word of mouth, recommendations, testimonials and case studies are an important way of establishing the quality of a recruitment service. By being prepared, you can use the advantages of online recruiters and minimise the risks to deliver an effective recruitment campaign for your organisation.

If you do not choose the best online job boards, then your recruitment campaign runs the risk of immediate failure. With over 2,000 job boards in the UK, you have to advertise on a broad range of job boards to generate sufficient market coverage. But with applicants only visiting an average of 2.4 sites, how do you know which ones to choose? You can never blame a relevant applicant for going on a ‘bad’ job board or visiting a site where your job is not advertised. This comprehensive guide takes you through the process from start to finish, from conducting thorough research and understanding your options, to negotiating advertising with as many sites as possible. The online recruitment industry is very fluid and fast moving, Google changes its algorithm, job boards change their spend on search engine optimisation and other forms of candidate attraction, while new jobs sites are created all time. Recruitment Genius has the expertise to navigate you through this tricky space.

Online job sites are arguably the most effective way to reach a wide range of candidates simply because they are so widely used. However, with a plethora of new concepts it can be hard to know where to start. To save your inbox being suffocated with applications it is very important you are given an online portal via which you may access your applications. New technology is always being incorporated too, such as video interviewing, which could help save your business time and money. This guide gives you clarify on how you can quickly and cost-effectively find the best talent available online.

Online recruitment has revolutionized traditional advertising. You can now truly measure your return on investment and identify the most effective advertising channels. But online recruitment advertising must also sell your company as a great place to work, telling the job seeker about the opportunity your firm offers them and the specific advantages you offer. This guide will show you how to ensure your job advert gets to the top of search engine results, including the keywords you need and how to write a reader-friendly job description: people are unlikely to search using the terms that many employers use. Our team of candidate resourcers have intimate knowledge of all the major and minor CV databases including Reed, JobSite, and Monster, and here we share their tricks of the trade.