This company is a national fertility-focused healthcare group with a variety of interrelated businesses providing complementary services under numerous brands. They are seeking a Social Media and Content Strategist to lead their social media efforts and provide content across all their businesses. This is an exciting and ambitious role in a fast-growing marketing-driven business with international ambitions.
The group comprises:
- A mid-market national chain of fertility clinics which provides a range of high quality treatments.
- A London-based fertility clinic specialising in genetic testing.
- The UK’s largest sperm bank (expanding internationally)
- Bank Offering egg freezing and egg donation services.
- An ultrasound and diagnostic services centre.
Key Responsibilities
- Manage all social media platforms for all businesses.
- Create and direct social media strategy and ensure that it aligns with overall brand communication strategy.
- Create and distribute exciting and engaging copy and content for all companies.
- Create a content plan in conjunction with relevant departments and stakeholders.
- Ensure that social media activity is coordinated within the wider marketing team/calendar.
- Grow online communities, bolster engagement/goodwill across social media platforms.
- Promptly engage with any communications or enquiries that come via social media.
- Establish social media monitoring tools to help continuously improve our strategy.
- Write and post relevant and engaging blog posts for each company, and proliferate them across social media platforms.
- Create other content as required (when working with partners, third parties, influencers).
- Develop, draft and distribute e-newsletters in conjunction with relevant departments for patients across each company. Participate in and initiate other customer relationship management tools.
- Create and distribute internal monthly newsletters.
Required Skills / Qualifications
- 3+ years’ experience of social media marketing.
- Experience managing Facebook, Twitter and other social media platforms.
- Experience with / knowledge of social management, listening and performance tools.
- Excellent writing skills, and the ability to create engaging, platform-specific content.
- Excellent attention to detail and proofreading skills.
- Familiarity with the fundamentals of SEO, tracking, analytics and other digital marketing skills.
- Must be enthusiastic, self-motivated and able to thrive in a non-hierarchical environment.
- Must have a client-centric approach and a passion to help people.
Preferred Skills / Qualifications
- Knowledge of / past experience working in the fertility field and industry would be desirable, but not essential. Quick learners more than welcome to apply.
- Science writing experience.
- Experience working in a strictly regulated environment.
- Experience writing press releases and dealing with the media.