As a global innovator in smart mobile devices, connected technology and virtual reality, this company has produced award-winning products and industry firsts since its inception in 1997, including the highly acclaimed One and Desire line of smartphones and their virtual reality system. This company is the world’s leading virtual reality platform which launched with the aim of bringing premium VR to the world.
They have an exciting new opportunity for a Senior Marketing Manager – Campaign Planning & Projects across Vive VR and Smartphone products. This role is responsible for planning and co-ordinating the smooth delivery of pan-European marketing campaigns with relevant stakeholders for product launches, offers and sponsorships across Europe as well as managing a variety of marketing projects.
Key Responsibilities:
- Working with the regional marketing heads and the AVP Marketing, Europe to shape and prepare the quarterly marketing strategy and plans
- Working with product teams, sales, PR, marketing, design, website managers, trainers and agencies to manage the delivery of pan-European marketing campaigns for new product launches, offers, partnerships, price announcements and sponsorships across Europe
- To assist the AVP Marketing, Europe in preparing quarterly budgets
- To ensure regional marketing teams have all necessary product information, copy, assets, timings, pricing, legals and key selling points to execute plans
- To collaborate with Content teams, product teams, HQ (Taiwan) and the US on global marketing initiatives
- To identify and action content/hardware marketing partnership opportunities
- To scope and deliver ad hoc marketing projects such as retail training modules, supplier pitches
- To provide marketing support for ad hoc B2B initiatives
- To identify and implement marketing processes and establish efficient ways of working
- To produce regular presentations on European achievements, results and future plans
- To ensure regular sharing of learnings and results across the region.
Experience: Essential
- Solid marketing campaign management background, preferably with B2C and B2B experience
- Excellent organisational skills and ability to juggle multiple workstreams simultaneously
- Commercially minded, identifying and assessing marketing partnership opportunities
- Able to work in a matrix environment, show initiative and forge strong relationships both internally and externally.
- Ability to coordinate a wide range of stakeholders in different locations and time zones
- Fully appraised of GDPR requirements
- Degree-level educated
- 5+ years broad marketing experience
- Strong communicator
- Ability to challenge and influence
Experience : Preferred
- B2B and B2C marketing background
- Additional European language would be useful
- Background or interest in VR and emerging technologies would be an advantage, but not essential