This is an opportunity to join a fast-growing online lead generation firm based in Leeds city centre. They generate quality leads for UK businesses in a number of sectors, but their primary focus is in the financial space. They are looking to generate more leads this year, and you may be the one to help them get there.
The Digital Marketing Manager overseas the planning, development and execution of digital marketing campaigns to meet client needs by generating real-time online leads. This will be done via search engine marketing (SEM, search engine optimization (SEO), online affiliates, display/native advertising, mobile and other emerging online channels.
In this role you are expected to proactively optimise online marketing campaigns, while suggesting and launching new ones. You will be managing a small team and ensuring the quality of leads sourced from different channels is high. You should be comfortable with managing large ad campaigns with six figure budgets.
This is a senior management role.
Responsibilities:
- Manage web properties and web campaigns to support the company’s business objectives (e.g. qualified leads and revenue)
- Manage SEO/SEM efforts - including Adwords, Bing, affiliate marketing, Facebook advertising, and email marketing amongst others.
- Use digital metrics (e.g. site traffic, visitor paths, conversion rates) to optimize online marketing spend
- Test the performance of landing pages, special promotions, content and product placement
- Coordinate with the Product Development Manager, as well as liaise with the Business Development Manager in forecasting demand trends and plan accordingly.
- Establish program measurement methodology and analyse results in terms of ROI and success criteria. Quantity, quality and profitability of leads all matter.
- Set lead generation goals and measure results
- Oversee media spend and search against performance metrics to optimise results
- Optimise websites for conversion rate and quality leads
- Manage a small team
Experience:
- Five to seven years of online marketing experience with a strong focus on analytics
- Five to seven years of SEO/SEM experience
- Experience in conversion rate optimisation
- Experience or at least understanding of affiliate marketing and managing affiliates
- Previous experience with A/B and multivariate testing
- Familiarity and experience with reporting tools and methodologies
Benefits:
You will be part of a young fast-growing company and will be actively able to shape how it grows and will be part of the key decisions. You will be part of the senior management, so as the company grows, you will be part of that success and will be able to benefit from it. This is not a corporate company with set ways, they will value your creativity and ideas.
They don't strictly believe in working from an office all the time, so the position will allow home office work. You will also be able to travel abroad for company retreats and tradeshows/events that they attend internationally.