Digital Marketing Executive
This is an opportunity to join a vape company with ecommerce and retail operations in the UK. With 3 retail shops in Brighton and Hove, and an online business, Their main aim is to help as many smokers as possible make the switch from smoke to vapour.
They are looking for an experienced digital marketing all-rounder to join their team of 9, with a background in ecommerce marketing to develop strong and innovative digital marketing strategies, using Organic SEO, Email, Social, Forums, and other techniques to drive traffic to company pages and generate interest in company products and services.
You will be responsible for creating engaging written, graphic, and occasional video content while staying up-to-date on latest marketing technologies, products and social media.
Digital Marketing Job Duties
- Work with head of SEO to develop and implement SEO strategies
- Create and manage content marketing strategies, and social media presences
- Innovate and present new marketing platforms and strategies
- Develop engaging online content including product pages, landing pages, forums, videos, graphics, and blogs; monitor and analyse content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email marketing and social media marketing campaigns
- Manage and implement customer retention strategies
- Conduct market research & keep up-to-date with the latest market trends, identifying areas for improvement
- Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
- Use Google Analytics, and other relevant sites to monitor KPIs
- Drive traffic to company pages
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Digital Marketing Skills and Qualifications
- Bachelor's Degree in Advertising or Marketing
- 2-4 Years Experience in Marketing
- Strong Written and Verbal Communication Skills
- Ecommerce and CMS
- Editing
- SEO
- Customer Relationship Management
- Photoshop
- InDesign
- Facebook, Twitter, Instagram,
- Microsoft Office
Additional Information
- Office Hours: 10:00-17:00, Mon-Fri
- Offices in Brighton
- Salary 24-30k depending on experience
- Annual Bonus
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