This global, industry leading, web based company located in Staffordshire, is looking to recruit an individual who is keen to further develop their digital marketing career. This position is within their Chinese operation and you would be joining a small dedicated team tasked with growing and shaping the direction of the site. This company is a UK based company, established in 2005 with an international reach, operating on 3 continents. They are the largest and best UK cashback site and have been listed in the Sunday Times fast track companies 3 times. They have also won the Cashback site of the year for 2016 & 2017.
Requirements:
- Excellent speaking and writing in both Mandarin and English
- Having about 1-2 years’ digital marketing experience on client or agency side, at least 1 year hands on experience in search engine marketing.
- Having a consistent track of record in any of the following divisions: Paid Search (Baidu PPC, Google Adwords, On-page SEO, Baidu SEO)
- Strong data analysis skill, good working knowledge of Google Analytics, Baidu Analytics and Webmaster tools.
- A can-do attitude, willing to work together within a small team to get the job done
- Good English communication skills with an ability to accurately translate between English and Mandarin (written and spoken)
- A professional approach, demonstrating, when required, an ability to thrive in an autonomous role
- Superb communication and interpersonal skills, being able to build rapport with potential marketing/business partners as well as with internal stakeholders.
Desirable:
- Wider experience of digital marketing, email marketing, social media marketing, forums and content marketing.
- Experience with forums, blogs, Weibo and/or WeChat, posting in Mandarin.
Key responsibilities:
- Building on and being responsible for Chinese PPC campaigns including their creation, on-going maintenance, reporting and overall budget control.
- Conducting keyword research, creating meta tags, internal links, SEO content and managing technical SEO.
- Developing wider marketing campaigns, working on a wide variety of activities, particularly email marketing, blogging, social media and forum marketing.
- Engaging with Chinese online communities to encourage member growth.
- Updating, reviewing and editing site content, helping chose the strongest cashback offers for their Chinese members and where appropriate training will be provided.
- Aiding the creation of weekly newsletters to their members
- Translating content from English to Mandarin, ensuring translated text is accurate and professional
Benefits
- Contributory pension
- MediCash plan
- Employee Assist Program
- Holiday Purchase scheme, loyalty holidays
- Birthday holiday
- Christmas Tips
- Attendance Bonus
- Discounted Gym membership
- Childcare Vouchers
- Free weekly yoga lessons and five-a-side football
- Xbox and games area
- Relaxed dress code
- Two company-wide annual socials