This company is a household name and the number 1 treatment in the UK for verruca and warts. As category leader they drive consumers to the category by key messaging focusing on the need to treat and has a strong level of support ATL.
For the first 6 months, this role will also include brand responsibility.
Internal Communications is a new function within the company and sits in marketing but will need to work closely with senior execs and HR.
This role is responsible for developing an Internal Comms strategy that ensures employees are fully informed through several channels, such as, but not limited to, a staff intranet, email bulletins, social media and regular newsletters.
KEY RESPONSIBILITIES
- Plan and achieve budgeted sales and profitability targets in line with agreed expenditure and consumer and trade strategies.
- Maintain exceptional business relationships with brand Principals through faultless account management and communication.
- To develop, recommend and execute marketing plans and manage the effective deployment of the marketing budget ensuring brands are best represented in the marketplace.
- Manage the online and offline ATL development process and own the communication strategies showing strong creative judgment.
- Work with the Sales Team to maximise brands’ potential, in relation to the optimum shelf presence, trade promotional activity, POS display, and distribution.
- Work with senior managers to develop a company B2B strategy
- Identify the objectives for each division and create a marketing plan to achieve the goals.
- Implement the agreed division strategy/plan using the appropriate marketing tools and communication mediums such as social media.
- Establish an internal communications strategy in conjunction with senior managers and present the strategy to the executive board and ensure it is successfully communicated to all stakeholders.
- Use social media to communicate with staff and potential employees.
- Advise senior executives of developments throughout the organisation, either face to face or through regular written communication.
What you'll need to succeed:
- Degree level of qualification or CIM equivalent.
- B2B marketing experience/exposure is required with exposure to all of the marketing mix, or FMCG marketing experience.
- Experience of strategic thinking and evidence of successful implementation.
- Experience of working on the advertising process, with a keen creative eye.
- Ability to demonstrate project management skills, delivering high profile projects on time and in budget.
- Personable and adaptable: including ability to converse and empathise with a wide variety of people.
- Flexible and able to use own initiative.
- Extremely high standard of written English Language.
- Full driving license
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