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  • Burnley
  • £20,000 to £22,000
  • (Permanent)
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This is an opportunity to join a digital technology studio, 18 strong, formed in 2000 and based in a listed building at Burnley Wharf. They work across digital technology and marketing disciplines - creating websites, applications and software for B2B, B2C, NFP and B2Trade organisations. They manage digital marketing campaigns in search, paid media, email and automation.

This is capped with a strategic layer, as they act as advisors and consultants for large and small companies, ranging from local and regional companies, up to European groups. They work as a set of teams, under one roof. They operate principally from their Burnley office, with a Manchester office in Ardwick.

The role

They are looking to build their team with a Paid Media Executive, who can bring a broad digital marketing skillset into their business optimising digital campaigns across a range of platforms.

Working with their head of marketing operations, account managers and marketing executives, this is a challenging, busy seat, with a requirement for performance, clear-thinking and a results-driven approach.

The role will be varied, a mix of strategy/guidance and hands-on - so you are confident, flexible and always looking to help their clients grow their business, which in turn grows theirs.

The role reports to their Head of Marketing Operations.

You?

You will be a confident, digital native, with 1+ years of experience in delivering digital media campaigns, chiefly Paid Search, but spanning into Social Platforms. Your second home is Analytics, but you love working with real people. With the capability to tell a story through data for a client.

Key responsibilities:

- Keyword research and identify target keywords.
- Set up paid search campaigns.
- Manage and optimise paid search campaigns.
- Make & implement recommendations to improve campaign performance.
- Responsible for managing campaign budgets efficiently.
- Responsible for ensuring the campaign KPIs are met.
- PPC budget & bid management.
- Tracking setup to ensure effective measurement strategy for performance.

Your experience will include but not be limited to:

- Minimum 1 yr. experience in managing PPC campaigns across Google and Bing.
- Working knowledge of Google Analytics.
- Strong experience with Microsoft Excel, Word & Powerpoint.
- Knowledge of Facebook & Twitter advertising desirable.
- DoubleClick experience would be advantageous but not essential.

You are a driver of continuous process improvement; you don’t want to sit still and just get on with it. You’re eager to improve the way they do things, getting better every day.

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