An exciting opportunity has arisen for an Online Marketing Executive to grow the online marketing function at one of the UK’s longest established Eye Surgery Specialists.
You would be responsible for core channels within the online marketing direct response strategy; maintaining, developing and improving the performance of the Company's online presence; developing, implementing and measuring online marketing strategies and programs to drive efficient lead generation across the business.
Main Responsibilities:
- Multiple Enquiry/Lead Generation Campaigns
- Display Campaigns
- Email Marketing
- Website Updates
- Search engine optimisation (SEO)
- Pay-per-click (PPC) campaigns
- Mobile marketing
- Affiliate marketing
- Analytics & Reporting
The ideal candidate will have strong literacy and analytical skills, as well as the ability to communicate effectively at all levels. You will have a proactive approach, strong attention to detail and the ability to work to tight deadlines.
Qualifications:
Ideal: Degree related to marketing/advertising/communications
Considered: Digital Diploma, or similar, in Online Marketing
Essential skills/experience required:
- Pay Per Click
- Multiple Campaign & Agency Management
- Office/Excel/Analytical skills
- Experience using a CMS
- Proof Reading & Copy Writing
This is an exciting opportunity that would suit a passionate, flexible, creative digital/online marketer with a ‘can do’ attitude. Minimum 6-12 months experience is required in a similar role.
In return you will be working in a comfortable, state-of-the-art clinic, among a team of dedicated and friendly colleagues whose primary focus is to offer the very best in patient care and clinical excellence.
Other benefits include a comprehensive Employee Benefits Package (including Simply Health cover) and free laser eye surgery for medically suitable employees.
You will be inducted into the Company through our detailed and comprehensive training program. Therefore, whilst previous experience in the optical field would be advantageous, it is not essential.
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