Marketing Manager
Flexible; Milton Keynes/London
This company is an award-winning provider of patient administration systems & electronic patient records to healthcare providers in the public, independent and private sector across UK & Ireland. Their solutions are used in over 180 organisations by 30,000 system users to manage over 13 million patient records. It was recently named Best Performing Company for Government & Healthcare Systems, and Overall Winner at Megabuyte’s industry awards for companies considered as emerging stars/scale-ups.
An exciting role that has been created to develop & implement their marketing plans, to drive brand awareness & increase company revenue in UK & Ireland.
Essential to the role:
The successful candidate will be an innovative, enthusiastic & creative thinker with significant marketing experience, ideally within the health or tech sector. You will be working with the Director of Policy & Communications to develop and implement effective marketing strategies for successful stakeholder engagement and maximum sales income.
Tasks at a glance:
- Lead on the co-ordinated development and scheduling of all digital and print content
- Manage the development of marketing activity including direct mail, newsletters, advertising, leaflets, case studies, that meet the needs and requirements of the business
- Run & monitor all digital & social channels providing maximum exposure & regular content
- Deliver timely & effective analytics to demonstrate how activity is delivering/exceeding objectives in the marcomms strategy
- Develop & manage relationships with external stakeholders to ensure the successful delivery of all planned meetings, briefings, conferences, and events
- Co-ordinate merchandise design and development for all marketing purposes
- Support the Director in delivering complementary PR activity including writing press releases and liaising with journalists on news stories
Essential Skills:
- Experience in campaign management from concept to delivery and measurement, with a proven ability to analyse marketing data and translate into refining marketing activity
- Excellent knowledge in using content and image management systems e.g. PhotoShop, InDesign, Hootsuite
- High-level of understanding in the use of WordPress & ability to create website layouts and user interfaces using standard HTML/CSS practices
- Excellent understanding of social media and experience of using imaginatively in integrated marcomms campaigns
- Outstanding written, verbal & editorial skills, with significant attention to detail
- Self-motivated & the ability to meet demanding targets within tight deadlines
What they offer in return:
- Up to £30,000 per annum
- 33 days holiday
- BUPA Membership
- Gym Membership
- Contributory pension
- Extensive opportunities for continued learning & development
And many more…
All offers of employment are subject to satisfactory references & qualification checks.