This is an exciting opportunity to join a fast-growing I-Gaming agency focused on delivering first class retention operations for clients. With an enormous presence in the English & Scandinavian markets, they provide services including Digital and offline Marketing; Website Design; Software Development and Customer Retention Management.
Due to recent rapid growth, they are now looking to further expand these markets and seek a talented and ambitious Marketing Campaign Executive to help assist in the expansion and development of their Online Retention operations.
Role Overview
The Marketing Campaign Executive will manage their own portfolio of marketing campaigns for their brands via online (email, SMS) and offline (direct mail) marketing methods. Reporting into the Head of Retention, the role will require you to execute, measure and optimise these marketing campaigns with the end goal of maximising ROI.
Working in the Marketing Retention team, you will have your own portfolio of individual campaigns to manage, for which you will take sole responsibility.
Key Performance Areas
- Management and delivery of multi-channel marketing campaigns across a growing number of unique brands - including HTML E-Mail, direct mail, SMS marketing, site/mobile messaging etc.
- Briefing and liaising with the Design team to help produce marketing content for the above.
- Implementing the promotional calendar, ensuring that all bonus codes, promotions and campaigns are delivered on time
- Measure and drive forward the performance of all campaigns to maximise ROI and innovate to create new and interesting campaigns.
- Open/Click through of e-mail
- Accuracy of content
- Purchases/revenue generated by campaigns
Skills Required
- Fluent in English
- Digital Marketing experience preferred, particularly E-mail marketing
- Copywriting / Proofing
- Campaign management experience preferred-particularly in measuring own campaign performance
- Gaming industry experience preferred but not essential
Behavioural traits required
- Excellent workload management and organisational skills
- Focus on accuracy & attention to detail
- Analytical
- Quick to learn
- Eager to develop & contribute
Benefits on offer so far:
- Gym membership contribution
- Season Ticket Loan
- Cycle to Work Scheme
- Tech Scheme