This company's award-winning reception furniture showcases original British design coupled with unrivalled manufacturing capability. Offering a complete solution for reception and public spaces, their pioneering modular furniture systems in solid surface, concrete, hot rolled steel, copper and brass make specifying reception furniture effortless and cost-effective.
The role of the Marketing Manager is to assume ultimate responsibility for the activities of their marketing output; and to conceive, create and deliver strategies in accordance with their business objectives and brand identity. This is an excellent opportunity to join their exciting company and to establish a senior position within the business leading their marketing department.
RESPONSIBILITIES
- Developing and integrating bespoke comms strategies, marketing calendars and digital marketing strategy alongside directors to co-ordinate long-term business strategy
- Create and define new processes and systems to improve their marketing efficiency
- Work closely with the sales, showroom and design team, sharing trends, insights and provide feedback for product development, showroom merchandising and sales strategies, and developing case studies for highlighted projects
- Managing the marketing budget
- Management of all communications channels and lead the launch of new products for the company. Including website, blog, email marketing, social media channels and brochures
- Co-ordination and management of external agencies including photographers and graphic designers
- Propose and manage showroom events and other relevant experiences to drive footfall in the showroom
- Writing creative engaging copy for releases, blog posts, tweets, invites, emails
- Delivering reports on activity, industry and agreed commercial KPIs using relevant data analysis tools to constantly improve marketing strategies
- Use data and analytics for smart and effective marketing decision making
- Undertaking any necessary office-management and admin
REQUIREMENTS
- Experience working in a marketing & communications role and having led and completed successful campaigns.
- Previous experience of managing and working collaboratively
- Understanding of SEO and the ability to monitor and improve their online presence
- Well organised and the ability to lead and inspire others, and remain calm under pressure, contributing to a positive, teamwork-driven environment
- Strong grasp of social media and an instinct for effective engagement
- Imaginative thinking and a confident approach to sharing ideas with clients/colleagues
- Buckets of self-motivation, a can-do attitude and the ability to think around corners
- Excellent writing, communication and organisational skills, attention to fine detail and impeccable spelling and grammar