Digital Marketing Specialist
Salary up to £28,000 (pro rata)
An established, market-leading, fuel handling equipment supplier is looking for an enthusiastic, hardworking and professional part time Digital Marketing Specialist to take responsibility for a wide range of marketing duties as well as supporting the Sales Director. This role will suit a creative individual with a flexible and hands-on approach.
Core Responsibilities
- Updating and populating their WordPress website through the CMS - adding new products & regular news stories in line with their SEO strategy
- Managing and updating their social media profiles on Facebook, Twitter and LinkedIn.
- Managing and updating customer data, ensuring compliance with GDPR.
- Creating & sending out regular email marketing campaigns to their contacts
- Monitoring and improving Google Adwords campaigns
- Identifying opportunities for backlinks from customers, suppliers, PR and online directory sites.
- Providing regular reporting on website traffic, SEO and Adwords campaigns using Google Analytics and Google Search Console.
- Working with the Sales Director to identify new opportunities to generate sales leads and increase conversion, with a focus on the export market.
Essential Skills
- At least three years marketing experience including
o Managing WordPress websites
o Managing Google Adwords campaigns
o Knowledge and experience in SEO & content creation
o Managing social media channels
o Creating email marketing campaigns using MailChimp or similar
o Managing customer marketing databases
- Understanding of GDPR
- Good working knowledge of Microsoft Office
- Excellent written communication skills
- Great attention to detail
- Ability to work independently
In return they offer a competitive salary, flexible hours, 25 days holiday plus bank holidays (pro-rata), company pension, excellent training and friendly office. Applicants must be eligible to work in the UK.
This is a permanent, part-time role of 15 hours per week based at their Aylesbury office.