Digital Marketing Executive (SEO, PPC, Social)
Exciting new role for a marketing guru with experience in Digital Marketing, SEO, PPC, Google Ads, Social media, to become a vital member of the team. The candidate has the opportunity to enhance and maximise the impact of marketing across online businesses. This role will allow the Digital Marketing Executive to analyse and report on key areas of the business and take responsibility for future adverting spend and create sales opportunities to grow the business.
They are looking for a clear communicator with a keen eye for detail, creative and with the desire to stay ahead of the industry trends. Solid knowledge of all social media platforms with strong analytical capability.
Key Responsibilities
SEO – Analysis of keywords and implementation of keyword planner to delivery best practice keywords to the page content.
SERP optimisation – control keywords and html tags within text and image alt tags to enhance SERP visibility.
PPC – Manage Google Ads daily spend to achieve a low cpc and high ctr/conversion rate.
Social Media - Day to day management of social media platforms. Scheduling and publishing all content, alongside responding and engaging with audiences on all platforms.
Analytics – A strong understanding of Google Analytics to measure progress of site pages and understand campaign failures and successes from the reports. Ability to setup goals and funnels for conversion reporting.
Competitor analysis – Using tools such as SEMrush and MOZ to review competitor page position and site performance.
Job Requirements
- 2+ years’ experience in SEO, PPC, Social role
- Practical experience of implementing SEO, PPC, Social campaigns.
- Experience using Google Analytics
- An analytical mind
- Highly organised and self-motivated
- Excellent written and spoken English
- Able to work on own initiative
- Google AdWords Certified would be advantageous
Why should you apply?
- Competitive Salary
- Company Pension
- Fun and relaxed environment
- Dress down Fridays.
- Free onsite parking
- Free staff events.
- 28 days holiday (Including public holidays).
Own transport essential due to office location just north of York.