Digital Marketing Executive | London
The Role:
A fantastic opportunity has arisen for a highly motivated and experienced Digital Marketing Executive to assist in the planning, execution and optimization of their online marketing efforts. This is an exciting opportunity to join a fast paced, growing and award winning international real estate office in central London.
The Company:
They specialise in identifying wealth building opportunities across the globe. This includes UK & overseas property investment.
Position: Digital Marketing Executive
Location: London
Status: PT
Rate: £30-35K
Job Description:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Provide ongoing recommendations/strategies to improve lead quality and 3rd party partners
- Lead generation using in house tactics (PPC, SEO, Paid Media etc.) and external means to generate qualified leads within agreed budget for the company
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Proactively think of different growth strategies and marketing ideas
- Actively monitor company online reputation, and follow through when necessary.
Qualifications, skills and characteristics:
- Proven experience as Digital Marketing Executive or similar role
- Bachelor's Degree in Marketing or a related field required
- A deep digital marketing knowledge and hands-on experience with developing marketing strategies for SEO, PPC, SEM, websites and landing pages, user experience, social media marketing and paid media optimisation, email and CRM
- Expert in digital and social media strategies and best practices with a demonstrated track record on Facebook, Twitter, LinkedIn and other social media outlets
- Knowledge of the property industry, WordPress, Unbounce, and Mailchimp is desired