Overview:
Support day to day marketing activities for this company.
The role will focus on growing interest in both new and existing key markets.
The main responsibilities are to increase brand awareness, improve visibility online, and support sales activities.
In a nutshell, they are looking for someone who can:
- Cover all aspects of digital marketing including:
PPC campaigns, SEO (Search Engine Optimisation), Social Media (paid listings), Email marketing (creation, management and execution)
- Create new written content
- Sourcing new and nurturing existing client lists
- Able to carry out marketing administration effectively
Key Responsibilities:
The role will be to support the Marketing Co-ordinator in providing content, and marketing activity across the organisation to ensure the best possible results by maximising sales opportunities and strengthening the brand.
Identify new lists and their source, collect and refine data to use in marketing campaigns. Support in the management of social media channels, scheduling posts and paid listings, monitoring feedback metrics.
Actively work on content creation (word, video, imagery) across all touch points.
Having involvement in the writing of blogs, website copy, marketing emails, marketing materials (brochures, other printed materials) marketing campaigns and internal communications in line with business requirements.
Channels will include social media, digital marketing, website, printed collateral, traditional marketing campaigns, and events.
You will be required to analyse data and report on your activities in an engaging format for various internal stakeholders, e.g. social media metrics, sales, open rates, etc.
Build, and regularly maintain key marketing pages on the website to support new training courses, industry developments and so on.
Optimise content across the site to ensure it is updated regularly and is search engine friendly.
Key Skills:
- Proactive, self-starter and ideally experienced in the services sector
- A proven track record of using communications activity to support and develop brand and direct response campaigns
- Experience of web-based social platforms, and using a Content Management System (CRM)
- Knowledge on how to create new databases, and maintain existing databases
- Able to demonstrate planning, and the ability to meet deadlines under time pressure
- Have the ability to manage several on-going complex projects
- Experience of writing online content
- Experience of developing content for social media and managing social communities
- Understanding of content marketing and SEO techniques and how they can be used to drive traffic, conversion and engagement
- Accuracy and attention to detail
- Communication skills (verbal and written)
- IT literate (including Microsoft Office)
- Creative writer
Required experience:
Digital Marketing: 3 years +