This Field Service Management Software provider has a fantastic opportunity for a forward thinking Digital Marketing Executive to join their team based in Newry. You will be an important member of their Business Development Team, leading from the front and spearheading all things digital within the business with a focus on producing new sales leads.
Key Responsibilities:
- Create and maintain all digital marketing content for the business
- Management of the company master database and image library
- Develop new Digital Marketing strategies covering SEO, SEM, email campaigns, social media, PPC and advertising
- Content writing for the company website, social media sites, blogs and press releases
- Growing new business leads through campaign call to actions, landing pages and lead generation
- Managing and supporting customer events from preparation to execution
- Using analytical tools to produce regular reports on digital marketing campaigns for the Senior Management Team
- Maintain the highest level of communication in line with the company brand
The Person
The successful candidate should have a minimum of 2 years experience working in a similar role, with a proven track record of producing B2B sales leads via Digital Marketing campaigns. You will be great with numbers and spreadsheets, with a passion for knowledge and actively working on keeping up to date with new digital marketing trends. You will be educated to degree level in a Digital Marketing related discipline, with a proven track record of excellent attention to detail. You will be able to work on your own initiative and be able to prioritize activities while working or multiple projects at any one time.
Desirable Criteria
- Minimum 2 years experience in a similar role
- Educated to degree to level in a digital marketing related discipline
- Knowledge and experience of digital marketing trends
- High level of written and numeracy skills
- Previous experience working with a CRM system
- Ability to work under pressure and to deadlines
- Experience with all social media and email marketing platforms