Job Overview:
Working with the Marketing Team, you will manage the day to day marketing across email, search, paid social and other lead generation activities. An excellent copy writer who is used to developing content to increase brand reach providing engagement and conversion opportunities for the business. Have great attention to detail and an eye for turning data into insight and actions.
You will enjoy working to deliver business targets monthly and have passion for delivering the best and going that extra mile. The successful candidate will be able to demonstrate a real interest in digital marketing and how it can be leveraged to drive success.
Key Responsibilities
- Understand the Company's products and services as well as core message and target audience.
- Develop innovative and creative ideas for clear, persuasive and original copy
- Update the website and social media with snappy, timely content to help drive engagement with the target audience.
- Support and prepare the material for the content marketing strategy.
- To work with the team in roll-out of all communication assets.
- To write and produce email communications for lead generation, prospects and customers.
- To liaise with the internal teams on a regular basis to improve the company's website, product literature and support documentation is up to date and in line with current customers’ needs
- Continually build awareness and knowledge of marketplace and telecommunications sector.
- To make an active contribution to the Company's commitment to continuous improvement at individual, team and company level
- Help manage day to day email activity including campaign roll outs, supplier management, maintaining databases and suppression lists, recording and funnelling leads, reporting to the business and testing to improve performance;
- Work with supplier to manage the AdWords search campaign and social adverts targeted to drive inbound leads to the business;
Qualifications required:
Ideally degree level or equivalent in related discipline.
Experience required:
2+ years in digital marketing environment with strong B2B lead generation focus.
Suitable for someone who:
- Is flexible and enthusiastic, looking for a hands-on marketing role in a dynamic and growing business;
- A track record of delivering targets in a lead generation B2B business;
- An excellent copy writer who is used to developing content to increase brand reach providing engagement and conversion opportunities for the business.
- A team player who will take initiative when required;
- Excellent organisational aptitude and time management skills and a positive can-do attitude.
- A motivated self-starter who can work with minimal supervision.
Benefits:
- 23 days holiday (plus your birthday off after successful completion of probation)
- Company pension at 2%
- Private healthcare after a year of service
- Breakfast is provided
- Flexible working
- Free parking onsite