This company is looking for a highly motivated and talented Digital Marketing & Website Manager. Based in Reading, they deliver cloud-based CRM and business applications to growing and mid-market organisations.
You will be responsible for devising strategy and leading the growth and development of the organisation's digital culture. You will be developing the company’s website, digital and email strategy to help increase traffic and build engagement / conversion.
You will have the opportunity to really make a difference and have an instant impact. Additionally, a keen interest in digital and tech industries is needed to help them stay up-to-date with best practices and opportunities to ensure they are a leading presence.
Key Responsibilities:
- Devise strategies to drive online traffic to the company website, create goals and benchmarks to meet
- Track conversion rates and make relevant improvements to the website to increase performance
- Manage the ongoing development of the website; optimise website and social media channels for SEO as well as usability
- Develop, evaluate and oversee the implementation of A/B testing
- Create and upload copy and images, drive design of website banners / web visuals etc., working with our external design agency
- Utilise a range of techniques including paid search, SEO etc.
- Conduct keyword research and web statistics reporting
- Develop and manage digital marketing campaigns including nurturing workflows etc.
- Manage online brand and product campaigns to raise brand awareness
- Oversee the social media strategy for the company
- Evaluate customer research, market conditions and competitor data
- Responsible for planning and budget control of all digital marketing
- Review new technologies and keep the company at the forefront of developments in digital marketing
Skills/Experience:
- Educated to Bachelor’s Degree level
- Previous experience in a similar digital marketing role
- Minimum of 3-5 years’ experience in B2B digital marketing, SEO - optimising digital performance
- Excellent grasp of social media, website metrics and best practices
- Demonstrable experience with email marketing, incl. nurturing workflows, lead generation, SEO, PPC and social media
- Advanced knowledge of HTML and CSS required
- Familiar with Drupal, the use of a source control system to control the release of enhancements in a controlled manner etc.
- Advanced Web Analytics experience
- Excellent presentation and reporting skills
- Project Management skills and project delivery excellence including maintenance of a prioritised and detailed roadmap for the website
- Able to drive and manage resources including web developers (internal and external), design agency etc.
- Able to interact and communicate with individuals at all levels of the organisation
- Willing to be strategic and hand-ons at the same time
- Someone who really wants to drive a small company forward and enables it to compete effectively with the ‘big boys’ online