Founded in 1998 this company is a top 50 visited domain in the US. They receive over 44 million unique visitors a month, generating more than 350million page views. The Digital Advertising Manager - Monetisation is responsible for the performance of all contextual and endemic advertising outside of North America, including UK&I, Australia, New Zealand, Europe, and the Nordics.
As a member of the International team the Digital Advertising Manager - Monetisation will optimise new and existing advertising programs to drive traffic, conversion, revenue growth and profitability. The Digital Advertising Manager - Monetisation must combine strategic and business thinking, analytics and technical skills to generate insights and build successful advertising programs.
Responsibilities:
- Understand the functionality of native and endemic ad products, develop and implement optimised ad campaigns to create value for advertisers and users
- Develop in-depth knowledge of this websites international audience, advertising products, inventory and pricing, including 6 million users and 56million page views
- Assist in managing pricing rules, inventory volume, and prioritization of demand partners to maximise yield across desktop and mobile audiences
- Focus on new business initiatives and strategic partnerships that grow existing revenues, and expand the overall monetization capabilities of the wider business
- Analyse large amounts of data from multiple reporting sources, manage vendor relationships and evaluate new partnerships, assist in monitoring ad quality and troubleshoot programmatic channel issues
Experience:
- 2+ years of digital/advertising and optimisation experience
- Excellent communication, organisation, and analytical skills with the ability to model data to develop revenue opportunities from advertising
- Experience with marketing tools such as: A/B testing tools (Optimizely), web analytics (Google Analytics) and ad serving (e.g. DFP)
- Broad familiarity with ad-stack technologies such as programmatic platforms, DSPs and DMPs, and third-party verification, measurement or data providers (e.g., Integral Ad Science, The Media Trust, etc.).
- Knowledge of online advertising technical basics, including HTML, JavaScript, ad requests, audience segmentation, key values, using browser developer tools to identify indirect sources of ad creative, etc. and more advanced concepts such as header bidding, rich media, responsive page design, etc.
- Knowledge of digital advertising topics relating to ad quality, such as viewability, non-human traffic, ad block usage, engagement metrics.
- Familiarity with real-time-bidding advertising exchanges and publisher yield management tools
- Entrepreneurial nature, an autonomous but collaborative working style, creative thinker and business strategist, sense of humour and an international outlook
Complete details released after application, please remember to include your CV.