This is an opportunity to join an award-winning, vibrant and fast growing company that consists of two fashion brands.
They have an exciting opportunity for a Content Creator to join their friendly and passionate team. You will be responsible for producing engaging copy that works hard across all channels.
On a day-to-day basis, you will be working closely with the Creative Director & Co-Founder, Marketing team, Art team and PR and Merchandising teams. You must be able to work both independently and as part of a team.
Summary of Key Activities:
- Creating copy for email campaigns
- Writing and proofing all copy for online and print including product copy and category page copy
- Writing stories for their online magazines
- Developing their content strategy aligned with the upcoming product launches
- Ensuring content has SEO optimisation and managing meta data
- Maintaining, updating and publishing content onto “zmags” CCS (Content Creator Software)
- Analysing performance of content and constantly seeking ways to improve it
- Managing the 3rd party tool “Curalate” used for maintaining and publishing UGC online including
- Creating compelling visuals, writing content and getting to know the communities on each social platform
- Working with a wide range of media, including photography and computer-aided design tools such as Adobe Creative Suites and other pertinent software to create and execute branded content
- Collaborating with PR to develop and implement a strategic approach to working with the communities and key influencers within the social media environment, in order to maximize brand engagement and advocacy
- Develop positive relationships with key social media influencers
- Brainstorm ideas spanning social media platforms, content creation and campaigns
- Identify digital, social, content and communication trends and put these into practice
- Ad hoc projects as required
Essential experience and technical skills
- Outstanding copywriting and editorial skills in addition to the overall design and visual sensibility necessary to deliver visually engaging content
- Minimum 2 years’ experience of writing in a digital role
- Passionate about and engaged with the fast-changing world of social media, online video, and digital marketing
- Understanding of how language is used to communicate to different audiences
- Understanding of trends in social media, web and mobile technologies
- Excellent knowledge and understanding of the fashion industry and its terminology
- Have an eye and interest in good design
- Ability to manage tight deadlines
- Great time management skills, thrives on multi-tasking (but still have focus for each task) and doesn't easily get stressed under pressure
- A team player who can coordinate with various departments to achieve end goals