Global parcel delivery firm, UPS, has said that developing an advanced online recruitment system based on social media sites has had exponential benefits to its recruiting of the best employees.

The company has stepped away from print advertisements for staff and implemented a comprehensive system of interactive, trackable online recruitment.

UPS talent acquisition manager, Matt Lavery, said they wanted to ensure that they were on top of a recruitment trend that he believes is only set to get more and more dominant. “We certainly think that there is going to be a shift away from traditional job boards to a social media paradigm,” he explained.

Research from US recruitment software company, Jobvite, has backed up this belief, showing that 83 per cent of companies in the US will undertake recruitment through social media this year, and 46 per cent have plans to increase their social media investment.

In 2005, the company spent 90 per cent of its recruitment advertising budget in the traditional media of print, radio, local television. Last year, however, that had diminished to just three per cent, with the remaining 97 per cent dedicated to social media.

The company made 955 hirings in 2010 through social media, including 45 through Twitter and 226 through Facebook. This contrasts sharply with the figures from the previous year, when just seven people were hired through Twitter and 12 through Facebook.

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