Reputation Is Crucial For Public Sector Recruitment
Written by Geoff Newman on 7/11/2011
Public sector bodies must cultivate reputations to rival their private sector equivalents if they are going to realistically challenge them in the recruitment of the best staff.
Catherine Wilson, the head of personnel at Northampton Borough Council, said that those public sector organisations that have worked hard at removing the "old perception" of working for the state are now reaping the benefits.
She was speaking at a live discussion on recruitment for public sector housing bodies with other industry professionals, hosted by The Guardian newspaper, which also saw contributions from private sector representatives and recruitment specialists.
"Many public sector organisations have worked hard to remove the old perception of what it is to work in the public sector hence achieving good employer status, and we need to work hard to sustain and improve this," she explained.
She added that the use of social media and online recruitment methods would also be integral to snagging the best staff in the coming years. Northampton Council, she explained, had already set up its own online recruitment portal for such purposes. She said the site also links up with Facebook, Twitter and LinkedIn pages to make sure that it reaches as many potential candidates as possible.