Online Recruitment Firms Urged To Take Advantage Of Social Media
Written by Geoff Newman on 12/20/2011
A software development company has urged online recruitment firms to do more to take advantage of the benefits offered by social media.
The developers behind BongoMagic, a relationship and referral marketing tool, warn that by failing to fully harness the power of social networking sites, recruiters are losing out on the best candidates and limiting the reach of their recruitment campaigns.
The team argues that online recruiters are competing for the same candidates and are less competitive on price these days due to the growing costs of SEO advertising. It said many are also failing to target the 'passive jobseekers' which make up three-quarters of the UK working population.
The firm believes its software could help recruiters overcome some of these issues because it expands the target audience past the first degree of separation. Crucially, the developers say, the tool helps reach even passive candidates by tapping into other people’s social networks.
Dave Young, founder and CTO of Larosco, developers of BongoMagic, said, “Traditional online recruitment has become a static commodity unable to respond quickly to new and productive online trends."
He added, “We believe that a change is necessary, a change which encourages the entire industry to embrace the value and potential of social communication.”
“Using social media can be effective but is by no means free, it requires a substantial investment in your time and energy. That’s why we felt it necessary to launch a free application to make it easier and cheaper.”