Brand Development Crucial For Effective Recruitment, Says REC
Written by Geoff Newman on 6/16/2011
A robust and fully-developed employer brand is increasingly essential for effective recruitment, according to a new report from the Recruitment and Employment Confederation (REC).
The Employer Branding report has stated that companies need to employ new and innovative models of recruitment - including online recruitment - in order to appeal to the new generation of 'brand-cynical' jobseekers.
It states that cultivating a good brand reputation in all forms of media - particularly in the dynamic and constantly developing world of social media - is crucial, as the 'millennial generation' are more likely to gauge their opinions of a company based on their public reputation, rather than on what the company proclaims about itself.
The report makes a number of recommendations on how to develop the employee value proposition (EVP) of a brand, including developing narratives around the brands and adding incentives to help recruitment partners build a genuine talent pipeline.
The REC's director of research, Roger Tweedy, said, "It is vital that employers consider the best ways of positioning their brand across the UK and global jobs market. It is clear from the wide range of experts that we spoke to as part of this in-depth report that harnessing the relationship between recruiter and brand can go a long way to making this happen."