BA Turns To Online Recruitment For New Pilots
Written by Geoff Newman on 12/08/2011
British Airways is to use online recruitment to fill 800 new pilot jobs being created by 2016 in what is the company's biggest hiring campaign in more than 10 years.
The company announced its recruitment plans in a YouTube video, in the hope that using online media, such as YouTube and social networks, would give them a direct portal to keen, young applicants. The British flag carrier is offering half of the new positions for first-time trainees, and will pay for their flight training and provide them with a pilot job when they are qualified.
The other positions will be filled by already-trained pilots from other firms and ex-military pilots. The new hiring’s are equivalent to a quarter of British Airways' 3,200 current pilots.
The company's head of pilot recruitment, Captain Robert Glover, said that they hoped the online recruitment strategy would catch the eye of many young people who dreamed of becoming pilots, but who believed that the financial burden of the training was too much for them.
"By removing the barrier of initial training costs and making it more accessible to a wider range of people, we hope to attract the very best talent out there," said Captain Glover.
The British Airline Pilots' Association (Balpa) lauded BA's efforts to train pilots from the very bottom up, stating that the company "is allowing the best pilots, not just those with the most money, to fly for them."