Thursday, 06 October 2011
Prospective pilots certainly seem to be keyed in to the online recruitment process, after the drive by British Airways (BA) to hire 80 new pilots saw their recruitment site receive more than 25,000 hits in just 24 hours.
The surge of activity was experienced in the first 24 hours after the drive was launched in August. Of that first surge of hits, it eventually saw around 6,500 flow through with the application process and complete the necessary forms and submissions to officially apply for a position.
People seeking to train to become pilots for the first time proved to be particularly interested, with the British flag carrier's Future Pilot Programme generating some 3,500 applications for the positions available this year.
The company received 3,000 further applications from already qualified pilots who are currently flying or have flown for other commercial air carriers.
Captain Robin Glover, the airline's head of pilot recruitment, said that the site had been an efficient portal for attracting the premium talent that they are after.
"We are delighted with the fantastic response," he said. "We want to recruit the very highest standard of pilots and the BA Future Pilot Programme widens the talent pool even further."
BA has plans to take on 800 new pilots by 2016, adding to the 3,200 pilots who currently fly its routes. It hopes that around half of these will come from the Future Pilot Programme.
Geoff Newman from online recruitment specialists RecruitmentGenius.com highlights the value of using e-recruitment methods.
“Despite BA losing some employer brand value during the recent strikes, online recruitment is incredibly powerful and people obviously still want to be associated with BA. This recruitment also comes at an important phase as BA open their new North Terminal at London Gatwick. I’m certain they will fill the vast majority of role using online recruitment methods at a far lower cost and time to hire.”