Thursday, 29 March 2012
New research into the uses of corporate websites have said that people visiting companies’ online recruitment pages are the key drivers of traffic to their websites.
The usage of websites of tweleve FTSE 100 companies was tracked by researchers, Gaia Insight, over the course of three years. It revealed that more than 40 per cent of all visits were related to careers.
That figure was more than double the number of people who visited the site to find out information about investor relations, which accounted for 20 per cent of traffic. Around 19 per cent of the traffic was to do with corporate brand information and 8 per cent came from media enquiries.
Mark Hill, principal at Gaia Insight, said that the research indicated the crucial role that a company’s website plays in building its reputation and its workforce.
“This inaugural study shows the real scale, reach and power of UK corporate websites and the important role they play in influencing corporate reputation, not only in the UK but also internationally,” he explained.
The figures also showed that the number of visits to corporate websites had increased by 65 per cent over the past four years.